Privacy Policy
Last Updated: December 10, 2025
1. Introduction
At Lureva ("we," "our," or "us"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our premium matchmaking services.
This Privacy Policy complies with:
- Canada's Personal Information Protection and Electronic Documents Act (PIPEDA)
- The California Consumer Privacy Act (CCPA)
- The General Data Protection Regulation (GDPR) for European users
- Other applicable data protection laws
2. Information We Collect
2.1 Information You Provide Directly
When you submit an application or use our Services, we collect:
- Personal Information: Full name, year of birth, gender, sexual orientation, email address, phone number
- Relationship Information: Relationship status, relationship goals, dealbreakers, partner preferences
- Personal Characteristics: Religion, genotype (optional), children status
- Citizenship & Location: Citizenship status, location information
- Professional Information: Employment status, industry, job role, salary range
- Availability: Preferred dates and times for meetings
- Documents: Government-issued ID, Vulnerable Sector Check or equivalent background screening
- Psychological Evaluation: Results and notes from licensed therapist consultations
- Communication Data: Video interview recordings, notes, feedback, and correspondence
2.2 Information We Collect Automatically
When you access our website or services, we automatically collect:
- IP address and device information
- Browser type and version
- Operating system
- Pages visited and time spent on our website
- Referring website addresses
- Cookies and similar tracking technologies (see Cookie Policy below)
2.3 Information From Third Parties
We may receive information from third-party service providers such as:
- Background check providers
- Payment processors (Stripe)
- Licensed therapists and counselors
- Verification services
3. How We Use Your Information
We use your personal information for the following purposes:
- Matchmaking Services: To evaluate compatibility, create matches, and facilitate introductions
- Verification & Safety: To verify your identity, conduct background checks, and ensure user safety
- Communication: To contact you about your application, matches, appointments, and service updates
- Service Improvement: To analyze and improve our matchmaking algorithms and services
- Payment Processing: To process payments and prevent fraud
- Legal Compliance: To comply with legal obligations and protect our rights
- Marketing: To send newsletters and promotional content (only with your consent)
4. Legal Basis for Processing (GDPR)
We process your personal data based on the following legal grounds:
- Contractual Necessity: Processing is necessary to provide our matchmaking services
- Consent: You have given explicit consent for processing sensitive data (e.g., sexual orientation, psychological evaluations)
- Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., fraud prevention, service improvement)
- Legal Obligation: Processing is required to comply with applicable laws
5. How We Share Your Information
We do not sell your personal information. We may share your information with:
5.1 Service Providers
- Licensed therapists and psychological evaluators
- Background check providers
- Payment processors (Stripe)
- Cloud hosting providers
- Email service providers
5.2 Potential Matches
With your consent, we share limited information with potential matches to facilitate introductions. We do not share photos until you meet in person.
5.3 Legal Requirements
We may disclose your information if required by law, court order, or to protect our rights and safety.
6. Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption: All data is encrypted in transit (SSL/TLS) and at rest
- Access Controls: Only authorized personnel have access to personal data
- Secure Storage: Documents are stored on secure, encrypted servers
- Regular Audits: We conduct regular security audits and assessments
- Employee Training: All staff are trained on data protection and privacy
- Incident Response: We have procedures in place to respond to data breaches
7. Data Retention
Automatic Deletion Policy:
Your data will be automatically deleted 90 days after your application is processed (approved or rejected).
You will receive an email notification 7 days before your data is permanently deleted. This ensures we minimize data risk and maintain compliance with privacy regulations.
Active Users: For active clients using our matchmaking services, we retain your data for the duration of your membership plus 90 days after termination.
Legal Requirements: Some data may be retained longer if required by law or for legitimate business purposes (e.g., financial records for tax purposes).
8. Your Privacy Rights
Depending on your location, you have the following rights:
8.1 Right to Access
You can request a copy of all personal data we hold about you.
8.2 Right to Rectification
You can request correction of inaccurate or incomplete data.
8.3 Right to Erasure (Right to be Forgotten)
You can request deletion of your personal data. Note: We may be required to retain certain information for legal or legitimate business purposes.
8.4 Right to Data Portability
You can request your data in a structured, machine-readable format to transfer to another service.
8.5 Right to Object
You can object to processing based on legitimate interests or for marketing purposes.
8.6 Right to Withdraw Consent
You can withdraw consent at any time where processing is based on consent.
8.7 CCPA Rights (California Residents)
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to say no to the sale of personal information (we do not sell data)
- Right to access your personal information
- Right to equal service and price
9. Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our website.
9.1 Types of Cookies We Use
- Essential Cookies: Required for the website to function (e.g., session management, security)
- Functional Cookies: Remember your preferences and settings
- Analytics Cookies: Help us understand how you use our website (with your consent)
- Marketing Cookies: Used for targeted advertising (with your consent)
9.2 Managing Cookies
When you visit our website, you will see a cookie consent banner. You can choose to:
- Accept All Cookies: Allow all cookies including analytics and marketing
- Essential Only: Only allow cookies necessary for the website to function
You can also manage cookies through your browser settings.
10. Children's Privacy
Our Services are not intended for individuals under 20 years of age. We do not knowingly collect personal information from anyone under 20. If we learn that we have collected data from someone under 20, we will delete it immediately.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or through our website. The "Last Updated" date at the top of this policy reflects when it was last modified.
13. How to Exercise Your Rights
To exercise any of your privacy rights, please contact us:
We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.
14. Data Protection Officer
If you have questions or concerns about how we handle your personal data, you can contact our Data Protection Officer at: admin@lureva.ca
15. Right to Lodge a Complaint
If you believe we have not handled your personal data properly, you have the right to lodge a complaint with a supervisory authority:
- Canada: Office of the Privacy Commissioner of Canada (www.priv.gc.ca)
- California: California Attorney General (oag.ca.gov)
- EU: Your local Data Protection Authority
By using our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.